Social media case studies: real, organic results

Challenge

WITMANS Industries Pvt. Ltd. makes specialty chemicals, synthetic esters, lubricants, plasticisers, industrial paints and coatings, and offers toll manufacturing. Its buyers are procurement teams, plant managers, R&D teams, engineers, formulators and OEMs.

The task: turn technically complex products into credible, accessible LinkedIn content that doesn’t read as generic or overly promotional.

Approach

• Monthly strategy, content pillars and campaign themes
• Industry, regulatory and technical research behind every post
• Educational thought leadership and product-positioning content
• Carousels, static visuals, newsletters and industry articles
• Event and exhibition promotion, scheduling and monthly analysis

Results (Jul 2025 – Jul 2026)

196 organic posts, zero paid promotion.

The right audience: 843 followers at Senior, Manager, Director, VP, Owner or CXO level, led by chemical manufacturing, oil & gas and manufacturing.

Challenge

Sun IT Solutions provides managed IT, cybersecurity, cloud, Microsoft 365, backup and disaster recovery, and help-desk support to Canadian SMBs.

The task: explain technical IT topics clearly to business owners and non-technical decision-makers, and build relevance in Toronto and the GTA.

Approach

• Monthly B2B strategy with technical and market research
• Cybersecurity-awareness campaigns: ransomware, phishing, business continuity
• Microsoft 365, cloud migration, backup and AI/automation content
• Toronto/GTA positioning, branded posts and educational carousels
• Monthly analytics with recommendations

Results (Jul 2025 – Jul 2026)

123 organic posts, zero paid promotion, and a partnership now in its fourth year.

The right audience: 331 followers in the Greater Toronto Area, led by IT and engineering functions, with 432 at Senior to CXO level.

Challenge

Fiverr wanted a dedicated Instagram account, @fiverrmusic, to connect the musicians, producers and audio creatives who work on its platform. The account had to launch from zero and feel credible to a creative audience from day one.

Approach

• Worked with Fiverr’s team on a dedicated campaign, October 2024 (3–6 months)
• Developed a consistent content identity for the account
• Produced creative posts that resonated with the music community
• Scheduled posts and ran community engagement to build an active audience of musicians and creators

Results

A newly launched, active Instagram account for Fiverr’s music community, delivered with Fiverr’s own team over a 3–6 month campaign.